What is conversation intelligence?

Conversation intelligence is AI-powered technology that analyzes sales calls and meetings to extract insights, identify patterns, and provide coaching recommendations. It helps sales teams understand what works in their conversations and replicate success across the team.

How does Resonaa's AI call coaching work?

Resonaa's AI analyzes your calls in real-time, identifying key moments, objections, and opportunities. It provides live coaching prompts during calls and generates detailed post-call analysis with actionable feedback to improve performance.

What is the difference between Resonaa and Gong?

Resonaa offers similar conversation intelligence features to Gong but with key differences: more affordable pricing, Arabic language support, real-time coaching during calls, and a 14-day free trial with no credit card required. Resonaa is ideal for teams that need multilingual support and budget-friendly options.

Can Resonaa transcribe calls in multiple languages?

Yes, Resonaa supports multiple languages including English and Arabic. Our AI accurately transcribes and analyzes conversations in both languages, making it ideal for teams in the Middle East and international businesses.

How long does it take to set up Resonaa?

Resonaa can be set up in under 10 minutes. Simply sign up, connect your phone system or meeting tools (Zoom, Google Meet, Teams), and start recording calls. No technical expertise required.

Is there a free trial for Resonaa?

Yes, Resonaa offers a free 14-day trial with full access to all features. No credit card required to start. You can analyze unlimited calls during the trial period.

What integrations does Resonaa support?

Resonaa integrates with popular tools including Zoom, Google Meet, Microsoft Teams, WhatsApp, Slack, Salesforce, HubSpot, Zendesk, and more. We support both phone calls and video meetings.

How does conversation intelligence improve sales?

Conversation intelligence improves sales by: 1) Identifying what top performers do differently, 2) Providing real-time coaching to handle objections, 3) Automating call notes and follow-ups, 4) Tracking key metrics like talk-to-listen ratio, and 5) Enabling managers to coach at scale.

Is my call data secure with Resonaa?

Yes, Resonaa is built with enterprise-grade security. We use encryption for data in transit and at rest, comply with GDPR and data protection regulations, and never share your data with third parties. You own your data.

Who uses conversation intelligence software?

Conversation intelligence is used by sales teams, customer success managers, support teams, and marketing teams. Common roles include SDRs, Account Executives, Sales Managers, VP of Sales, and Customer Success Managers who want to improve call performance and customer interactions.

A UTM link is a URL with special tracking parameters added to it. UTM stands for Urchin Tracking Module. These parameters (source, medium, campaign, term, content) help you track where your website traffic comes from in Google Analytics and other analytics tools.

What are the 5 UTM parameters?

The 5 UTM parameters are: 1) utm_source (where traffic comes from, e.g., google, facebook), 2) utm_medium (marketing channel, e.g., cpc, email, social), 3) utm_campaign (campaign name, e.g., spring_sale), 4) utm_term (paid keywords), and 5) utm_content (differentiate similar content or links).

Can I use spaces in UTM parameters?

Avoid spaces. Use underscores (_) or hyphens (-) instead. Our UTM builder automatically encodes spaces as %20, but spring_sale is cleaner than spring%20sale in your reports.

Free UTM Link Builder - Create UTM Tracking URLs for Campaigns

Destination URL

*Required

Your Website URL

The full URL where you want to send traffic (including https://)

Campaign Parameters

(Recommended)

Campaign Source (utm_source) *

Identifies which site/platform sent the traffic

Campaign Medium (utm_medium) *

Identifies the marketing medium (channel type)

Campaign Name (utm_campaign) *

Identifies a specific promotion or campaign name

Optional Parameters

Campaign Term (utm_term)

Identify paid search keywords

Campaign Content (utm_content)

Differentiate similar links (A/B testing)

Your UTM Link

Enter a URL and parameters above to generate your tracking link...

ResonaaAI-Powered

Track what really converts — phone calls & sales

UTM links show clicks. Resonaa shows which campaigns drive actual revenue with AI call tracking.

Attribute calls to campaigns
AI call transcription & analysis
Know which ads drive revenue

No credit card required

💡 Tip: Share this UTM builder with your partners and agencies

Ensure consistent campaign tracking across all your marketing channels

What is a UTM Link?

A UTM link is a URL with special tracking parameters added to track marketing campaigns. UTM stands for Urchin Tracking Module. When someone clicks a UTM link, the parameters (source, medium, campaign, term, content) are sent to Google Analytics, showing you exactly where your traffic comes from and which campaigns perform best.

UTM Parameters

source, medium, campaign, term, content

∞

Unlimited Links

Create as many as you need

GA4

Compatible

Works with Google Analytics 4

Quick Answer: UTM links track marketing campaigns. Add source (where), medium (how), and campaign (what) to your URLs. View results in Google Analytics.

The 5 UTM Parameters Explained

Understanding what each UTM parameter does and when to use it

utm_sourceRequired

Identifies which site/platform sent the traffic

Examples: google, facebook, linkedin, newsletter, partner_name

utm_mediumRequired

Identifies the marketing channel or type of link

Examples: cpc, email, social, banner, affiliate, referral

utm_campaignRequired

Identifies a specific promotion, product, or campaign

Examples: spring_sale, product_launch, black_friday_2024

utm_termOptional

Identifies paid search keywords (mainly for PPC)

Examples: running+shoes, crm+software, best+marketing+tool

utm_contentOptional

Differentiates similar content or links within the same ad (A/B testing)

Examples: header_cta, footer_link, blue_button, version_a

Why Use Our Free UTM Builder?

The best free UTM link generator for marketing teams, agencies, and business owners

100% Free Forever

No hidden fees, no limits. Create unlimited UTM links without paying anything.

No Sign Up Required

Start building UTM links instantly. No registration, no email required.

One-Click Copy

Generate your UTM link and copy it to clipboard with a single click.

GA4 Compatible

Works perfectly with Google Analytics 4, Universal Analytics, and other platforms.

Quick Presets

Common sources and mediums as presets. Click to populate, or enter custom values.

Auto Formatting

Automatically converts to lowercase and replaces spaces with underscores for clean data.

UTM Link Examples by Channel

Email Marketing

utm_source=newsletter

utm_medium=email

utm_campaign=weekly_digest_dec

utm_content=header_button

Social Media

utm_source=linkedin

utm_medium=social

utm_campaign=product_launch

utm_content=carousel_post

Paid Ads (PPC)

utm_source=google

utm_medium=cpc

utm_campaign=brand_search

utm_term=crm_software

Partner / Affiliate

utm_source=partner_xyz

utm_medium=affiliate

utm_campaign=q4_promo

utm_content=sidebar_banner

UTM Best Practices

Do

✓ Use lowercase consistently
✓ Use underscores instead of spaces
✓ Be descriptive but concise
✓ Document your naming conventions
✓ Include date/quarter in campaign names
✓ Use all 3 required parameters

Avoid

✗ Mixing uppercase and lowercase
✗ Using spaces (they become %20)
✗ Vague names like "test" or "campaign1"
✗ Special characters (!@#$%)
✗ Overly long parameter values
✗ Using UTMs on internal links

Frequently Asked Questions

Quick answers to common UTM and campaign tracking questions

What does UTM stand for?

UTM stands for Urchin Tracking Module. It was created by Urchin Software Corporation, which was acquired by Google in 2005 and became Google Analytics.

Is this UTM builder free?

Yes, 100% free. No hidden costs, no sign up required. Create unlimited UTM tracking links without paying anything.

Do UTM links work with Google Analytics 4?

Yes! UTM parameters work perfectly with GA4. The data appears in your Traffic Acquisition and User Acquisition reports under Source/Medium and Campaign dimensions.

Which UTM parameters are required?

Technically none are required for the link to work. However, for meaningful tracking, always use utm_source, utm_medium, and utm_campaign together. These three give you complete attribution data.

Are UTM parameters case sensitive?

Yes! "Facebook" and "facebook" will appear as different sources in Google Analytics. Best practice: always use lowercase for consistency. Our builder automatically converts to lowercase.

Can I use spaces in UTM values?

Avoid spaces. They get encoded as %20 which looks messy in reports. Use underscores (_) or hyphens (-) instead. Our builder automatically replaces spaces with underscores.

What should I put in utm_source?

The platform or website where your link will be placed. Examples: google, facebook, linkedin, twitter, newsletter, partner_name, instagram, youtube.

What should I put in utm_medium?

The marketing channel or type of traffic. Examples: cpc (paid search), social, email, organic, referral, affiliate, banner, display, video.

When should I use utm_term?

Primarily for paid search campaigns to track keywords. If you're running Google Ads with manual tagging, use utm_term to identify which keywords drove the click.

When should I use utm_content?

To differentiate similar links or for A/B testing. For example, if you have two CTAs in an email (header vs footer), use utm_content to see which performs better.

Should I use UTM links on internal website links?

No! UTM links on internal links will override the original traffic source and skew your attribution data. Only use UTMs for external links pointing to your site.

How do I track email campaigns?

Use utm_source=newsletter (or your email tool name), utm_medium=email, utm_campaign=your_campaign_name. Add utm_content to differentiate multiple links in the same email.

Who Uses UTM Link Builders?

Marketing Teams

Digital Agencies

PPC Specialists

Content Marketers

Social Media Managers

Email Marketers

Affiliate Marketers

Growth Hackers

E-commerce Teams

Startup Founders

SEO Specialists

Business Owners

The Best Free UTM Link Builder for Marketing Campaigns

Looking for a free UTM builder? You've found the best one. Our UTM link generator helps marketing teams, agencies, and business owners create perfect campaign tracking URLs instantly — no sign up required.

UTM parameters are essential for tracking marketing campaign performance in Google Analytics. Whether you're running Facebook ads, email campaigns, LinkedIn promotions, or affiliate programs, UTM links tell you exactly which sources drive traffic and conversions.

Our UTM builder supports all five parameters: utm_source, utm_medium, utm_campaign, utm_term, and utm_content. Quick presets for common sources (Google, Facebook, LinkedIn) and mediums (CPC, email, social) make link creation fast and consistent.

Perfect for digital marketing teams, PPC specialists, content marketers, email marketers, affiliate managers, and anyone who needs to track their marketing ROI. Share this tool with your partners and agencies to ensure consistent campaign tracking across all channels.