Profiles

One 360° view of every customer

Every call, ticket, email, WhatsApp thread, survey and social mention linked to one rich customer record — behavior, sentiment, interests and history unified under a single customer model.

Customer profile with every interaction linked in one 360-degree view
SA
Sara Al-Harbi
Acme Retail · Riyadh · Customer since 2024
92% complete
Interactions
47
Channels
5
Sentiment
78%
Renewal call — asked about the annual plan discount
Call · 14 min · yesterday
Positive
Ticket #4821 — export to Excel failing on large lists
Ticket · resolved · 3 days ago
Neutral
WhatsApp — "Can we add 5 more seats this month?"
WhatsApp · 2 messages · last week
Positive
Email thread — pricing comparison vs current vendor
Email · 4 replies · last week
Neutral
Unify

Every interaction, linked to one record

Resonaa resolves identities across channels automatically — so the call, the ticket and the WhatsApp thread from the same person land on the same profile, in one timeline.

  • Auto-match interactions by phone, email and social handle.
  • One chronological timeline across calls, tickets, emails and chats.
  • Merge duplicates and resolve identities without manual cleanup.
  • Full conversation context one click away from every entry.
Customer model — AI enriched
Sentiment
Mostly positive
Intent
Expansion — 5 seats
Top theme
Pricing & plans
Open objection
Export reliability
Interests
Annual billingExcel exportWhatsApp supportAPI access
Profile completeness92%
Missing: company size · preferred contact window
Understand

A customer model enriched by AI

Each profile is built on a structured customer model — demographics, behavior, sentiment, interests and themes extracted from what customers actually say, not just what they click.

  • Sentiment, themes and intent rolled up per customer.
  • Interests, needs and objections captured from real conversations.
  • Profile completeness scoring shows what you know — and what you don’t.
  • Custom attributes extend the model to fit your business.
Which customers mentioned annual billing but haven't upgraded yet?
Finished working
310 customers mentioned annual billing in calls or chats over the last quarter and are still on monthly plans — here's the segment, ready to sync.
Expansion-ready accounts
128 customers
Synced to CRM
Negative sentiment — last 30 days
42 customers
Workflow active
Asked about annual billing
310 customers
Synced to CDP
Profiles + Resonaa Segments
Segment & activate

Segment by what customers say and do

Slice profiles by behavior, sentiment, interests or purchase history — then push the segments into your CRM, CDP and campaigns to act on them.

  • Build segments from behavior, sentiment, interests and history.
  • Sync profiles and segments to your CRM and CDP automatically.
  • Trigger workflows when a profile crosses a threshold.
  • Ask Resonaa anything about a customer before you pick up the phone.
One connected platform

Know every customer like your best agent does

Everything you need to unify interactions, model your customers, and act on what you learn — in one place.

360° timeline

Calls, tickets, emails, WhatsApp, surveys and social mentions in one chronological view per customer — with full context one click away.

Customer model

A structured model of demographics, behavior, sentiment and interests — extendable with custom attributes that fit your business.

AI enrichment

Themes, needs, objections and sentiment extracted from every conversation and rolled up to the profile automatically.

Segments & sync

Build segments by what customers say and do, then stream them to your CRM, CDP and campaign tools to activate.

Get started with Profiles

Stop stitching customer context across five tools. Give every team one rich, living record per customer.